We have a strong editorial ethic. Put simply we won’t print stories because someone paid us to. We have the passionate belief that Editorial needs to sit separate from Advertising, something that has until now always been a basic principle of publishing. In recent times some media companies have blurred this division and some have removed it all together – merging Advertising and Editorial content via “Advertorial” or “Native Advertising”. We think it is at best sneaky and underhand – at worst deliberately misleading to viewers and readers. We want our content to stand up on its own merit. If it’s there it’s because we like it and we hope you will like it too. We don’t write product reviews or regurgitate corporate press releases – there are plenty other people doing that and we are not going to compete with them. We value our commercial partners greatly and we want you to trust us and them. In Conquista and Advert is an Advert and a Feature is a Feature. From time to time we will add examples to this page, but I doubt anyone will be able to express it better than John Oliver on Last Week Tonight – here is his piece on Native Advertising:
February 2015 and Daily Telegraph Chief Political Commentator Peter Obourne resigns, citing his employers refusal to cover a negative story on HSBC because it might jeopardise the bank’s advertising spend with the newspaper: http://www.theguardian.com/media/greenslade/2015/feb/22/hsbc-telegraph-peter-oborne-editorial-commercial
Conquista CC 